How to do SEO?

Search engine optimization is the most hyped word in the IT industry, what is it actually? Many people don’t know much about this. But it is making your page noticeable and getting traffic.  There are two things in SEO, one would be getting the traffic for your website and another would be ranking. It is the ranking that comes first because when you can rank easily, you will get the organic traffic (organic traffic is something you get the visitors naturally). How can it be done? To bring my website in the first page?

Search engine optimization involves on-page and off page techniques. The things you alter within the page are called as the on-page and the things you alter outside your website are the off-page techniques. (The things outside the website are not altered but however improved, I would say). The page is usually crawled by the google spiders or crawlers or special algorithm for display and reads them like you see the source page of HTML website. You can also see how your website is viewed by using the tool called www.browseo.net. It can display the texts similar how a google crawlers views it.

In seo, as I mentioned already you must rank your website. Rank your keywords, (the keywords are the terms that put in the search box). When you want to rank the keywords, you must the keywords that can be ranked easily. Because not all keywords can be easily ranked, you can’t rank any keyword of your own.  There is a possibility that your competitors may also use these keywords and there is a problem of not able to rank your keyword in google search engine results page (SERP)

Google is a popular website and there can be very less people who are not viewing it. Getting a keyword ranked in the first page ensures a lot of sales for you. Many people knew this already but the generic keywords are ranked already and you must search for new keywords with 2-3 words, they call it long tail keywords. The long tail keywords can be ranked very easily against all of the competitor. The possible keywords you can use are

1.       Think about the keywords that customers would choose

2.       Keywords from google Suggestion box

3.       Keywords from related searches

4.       Use keyword planner for your website

5.       Use Uber suggest or some software that gives combinations

These are the possible ways as of now, but it may change for mobile or tablet devices in the future. The people’s search determine this. One other way to make your keyword top in the google results page is to trick with Google algorithm, which is not done by anyone and can’t be. So the all possible keywords you can enter in an excel sheet and you can filter the possible results through keywords. You must choose the keywords that are

1.       Having the competition level as LOW

2.       Having the monthly search volume good

3.       Can be ranked easily ( we can use the Long tail pro software)

4.       Look out for long keywords ( can be done with long tail pro software)

After you have written the possible keywords in a notepad or excel sheet, you can make a plan to write the content for the keywords like I did in this article (Guess, the keywords for this article: P) it is not necessary to make them bold and show them in different color. But you can include the keywords in the content based on your keyword density. (It is the possible percentage of how much keywords you can use in your article or content). After you have drained the energy of the content writers with your awesome keywords, follow to the on-page optimization techniques which are used by many SEO experts.

The on-page optimization techniques includes tuning the title, Meta description, alternative text for your website. These are the three main things to do with your website regarding with on-page optimization. Include the necessary keywords in the Meta description and title, make it catchy and interesting for others to read. If you know WordPress, this step can be done easily with the help of plugin like all in one seo or Yoast plugin. Make sure to add content at a consistent basis, because it will make interesting for the readers. If you have unique idea or viral content (the content which will be viral after you have posted it) can bring more visitors to your website.

After you have completed this process, you can find the competitor keywords and backlinks, I suggest the tools (www.spyfu.com) and (www.openlinkprofiler.org) to check with the URL. You can get the backlinks and keywords, after you got inspired from the list. It’s time to replicate the same with your website, this can bring more visitors. (This is because of the old saying, “when someone is good at something, trust him”) backlinks are something that you get links from, these have to be very trusting and interesting. Imagine someone opening a shop and running, there are some people who would recommend this shop. The people who would recommend them are called as “Backlinks”

We must get backlinks which have PageRank of seven and above. This is the term that you need to get to know, it’s called as PageRank. Higher PageRank means higher ranking and higher traffic. Many people also buy the PR links from several online freelancing websites. These can be done only when you have the content related to the niche. (Niche means the topic that you have chosen to write, like technology or music or healing or something like that). You can use the software or do it manually or hire someone to do the job. Many people hire others to do this job because backlinks is commenting on different sites and that is quantitative work. Guest post with your website link can get you the right backlink, you must also know about Do-follow backlinks and No-follow backlinks. The do-follow backlinks bring traffic and also the ranking, but the NO-follow brings only traffic and not ranking.

Backlinks and keyword selection are the main works in the SEO process, others are minor things. Do not post any spam links or don’t spam your website with unnecessary contents. You may want to check the SEO report from software like internet business promoter or SEO power suite. This can give you the clear idea of what you want to do with your website. The off-page optimization includes the same steps like proper title, meta-description and your website link.  The more number of publishing with these sites can get you more visitors and traffic.

Make your post regularly on Facebook, twitter and Stumble upon. Make sure to add or follow more visitors with these networks and you can get more visitors easily. This is the way of off-page optimization. Everyone loves freebies, make sure to give more freebies to people. This way you can attract more people to your blog or website. You can use any number of promotion but don’t use the same content for all, because it is spam.  So, this explains the SEO process, repeat this process until you succeed.

Read more through my book at http://www.amazon.com/gp/product/B013SCTOT4