Costly mobile app development, is there a way to make free apps?

Is there any easy method to create a mobile app for your desired website? With the mobile apps increasing day by day, the traffic to a mobile website or app increases and there is higher amount of sales. Many people use it  to browse websites and watch YouTube videos while they are walking,while travelling in public transports or  while in a bored meeting. The traffic and conversion is easy with the mobile phones compared using a computer and it’s tough to carry your laptop to all places. Today’s inspiring learners want to have the information right in their hands, every minute and every second. Mobile apps have made it for them, because they provide the best in the information world bringing the latest news, financial information and internet marketing right in their hands.

Why do you need a mobile app for your website?

Mobile app are easily downloadable by everyone and the information is tuned for the right individual. But the cost for making a mobile app is very high and can’t be affordable by individual website owners. The native app costs more than $1000 and it may not be possible. Let’s try the new method then, what is the simple and easy way to do it? You can learn the coding for android or IOS apps, which can reduce the cost of the app to very less amount but the time spent to learn the coding for these programs will take a lot of time. It may take several weeks, before you do the coding on your own and it may not be possible for everyone.

What’s the difference?

Using the mobile app, gives the user a more rich functionality and unique experience. Everyone wants the luxurious look. They want their website to deliver the best results. One motto for every website owners and entrepreneurs is to get more traffic for their website and convert the maximum into sales. The recent study shows that the traffic from mobile websites and mobile apps are three times more compared with the website browsing in laptop. You can check the actual list using the google analytics for your website. So, there is a vast difference in terms of style and traffic with mobile apps and web apps. 

Native app is costly

As I mentioned earlier in this article, the native app is costly and cheaper option to go is to use either the hybrid app or the web app for mobile phones. These are simple app coding that can help you view your company’ website inside the app. It uses the same resources of the mobile browser with the address bar hidden. The user interface is so simple and easy for the developer. The splash screen is followed by a simple display of the website. There is no individual designs for any other elements of actual page and this take very less amount of time and low cost. There are also hybrid apps, which involves the other programming language like HTML5 or JavaScript. 

How can I do it?

You can use the plugins for WordPress to convert your website into mobile app or use the Siberian content management system (CMS). You can add plugins for WordPress that can convert your website to mobile app in a few clicks. WordPress has made the mobile app development very easy.

If you are unsure of using the WordPress, you can try the Siberian CMS, which is similar to WordPress. This is a direct development from website to mobile apps. The website provides you with beautiful templates and easy one ,two , three steps and complete one stop for all the internet marketing tools like YouTube sharing, e-commerce integration. A mobile app is about integration of several modules and this app does it for you.

How to do SEO?

Search engine optimization is the most hyped word in the IT industry, what is it actually? Many people don’t know much about this. But it is making your page noticeable and getting traffic.  There are two things in SEO, one would be getting the traffic for your website and another would be ranking. It is the ranking that comes first because when you can rank easily, you will get the organic traffic (organic traffic is something you get the visitors naturally). How can it be done? To bring my website in the first page?

Search engine optimization involves on-page and off page techniques. The things you alter within the page are called as the on-page and the things you alter outside your website are the off-page techniques. (The things outside the website are not altered but however improved, I would say). The page is usually crawled by the google spiders or crawlers or special algorithm for display and reads them like you see the source page of HTML website. You can also see how your website is viewed by using the tool called www.browseo.net. It can display the texts similar how a google crawlers views it.

In seo, as I mentioned already you must rank your website. Rank your keywords, (the keywords are the terms that put in the search box). When you want to rank the keywords, you must the keywords that can be ranked easily. Because not all keywords can be easily ranked, you can’t rank any keyword of your own.  There is a possibility that your competitors may also use these keywords and there is a problem of not able to rank your keyword in google search engine results page (SERP)

Google is a popular website and there can be very less people who are not viewing it. Getting a keyword ranked in the first page ensures a lot of sales for you. Many people knew this already but the generic keywords are ranked already and you must search for new keywords with 2-3 words, they call it long tail keywords. The long tail keywords can be ranked very easily against all of the competitor. The possible keywords you can use are

1.       Think about the keywords that customers would choose

2.       Keywords from google Suggestion box

3.       Keywords from related searches

4.       Use keyword planner for your website

5.       Use Uber suggest or some software that gives combinations

These are the possible ways as of now, but it may change for mobile or tablet devices in the future. The people’s search determine this. One other way to make your keyword top in the google results page is to trick with Google algorithm, which is not done by anyone and can’t be. So the all possible keywords you can enter in an excel sheet and you can filter the possible results through keywords. You must choose the keywords that are

1.       Having the competition level as LOW

2.       Having the monthly search volume good

3.       Can be ranked easily ( we can use the Long tail pro software)

4.       Look out for long keywords ( can be done with long tail pro software)

After you have written the possible keywords in a notepad or excel sheet, you can make a plan to write the content for the keywords like I did in this article (Guess, the keywords for this article: P) it is not necessary to make them bold and show them in different color. But you can include the keywords in the content based on your keyword density. (It is the possible percentage of how much keywords you can use in your article or content). After you have drained the energy of the content writers with your awesome keywords, follow to the on-page optimization techniques which are used by many SEO experts.

The on-page optimization techniques includes tuning the title, Meta description, alternative text for your website. These are the three main things to do with your website regarding with on-page optimization. Include the necessary keywords in the Meta description and title, make it catchy and interesting for others to read. If you know WordPress, this step can be done easily with the help of plugin like all in one seo or Yoast plugin. Make sure to add content at a consistent basis, because it will make interesting for the readers. If you have unique idea or viral content (the content which will be viral after you have posted it) can bring more visitors to your website.

After you have completed this process, you can find the competitor keywords and backlinks, I suggest the tools (www.spyfu.com) and (www.openlinkprofiler.org) to check with the URL. You can get the backlinks and keywords, after you got inspired from the list. It’s time to replicate the same with your website, this can bring more visitors. (This is because of the old saying, “when someone is good at something, trust him”) backlinks are something that you get links from, these have to be very trusting and interesting. Imagine someone opening a shop and running, there are some people who would recommend this shop. The people who would recommend them are called as “Backlinks”

We must get backlinks which have PageRank of seven and above. This is the term that you need to get to know, it’s called as PageRank. Higher PageRank means higher ranking and higher traffic. Many people also buy the PR links from several online freelancing websites. These can be done only when you have the content related to the niche. (Niche means the topic that you have chosen to write, like technology or music or healing or something like that). You can use the software or do it manually or hire someone to do the job. Many people hire others to do this job because backlinks is commenting on different sites and that is quantitative work. Guest post with your website link can get you the right backlink, you must also know about Do-follow backlinks and No-follow backlinks. The do-follow backlinks bring traffic and also the ranking, but the NO-follow brings only traffic and not ranking.

Backlinks and keyword selection are the main works in the SEO process, others are minor things. Do not post any spam links or don’t spam your website with unnecessary contents. You may want to check the SEO report from software like internet business promoter or SEO power suite. This can give you the clear idea of what you want to do with your website. The off-page optimization includes the same steps like proper title, meta-description and your website link.  The more number of publishing with these sites can get you more visitors and traffic.

Make your post regularly on Facebook, twitter and Stumble upon. Make sure to add or follow more visitors with these networks and you can get more visitors easily. This is the way of off-page optimization. Everyone loves freebies, make sure to give more freebies to people. This way you can attract more people to your blog or website. You can use any number of promotion but don’t use the same content for all, because it is spam.  So, this explains the SEO process, repeat this process until you succeed.

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What is SEO?

Everyone these days is talking about SEO. What is this SEO?  Well, to answer that question. I read a lot of books to find the answer the answer to it.  And I would be explaining it to you in short; it is searching and making your page searchable. Either it happens organically or gets the steps to make it possible. (Make it, till you fake it!).When you visit fiverr (the $5 freelancer website, where you can offer and buy the services for least price), they got plenty of gigs ( the services are called as gig in fiverr) which can provide back links, Write PR, social media campaign and many more. All these are used to increase the number of views to your website.  This is the world of digital marketing. This is ever expanding and there are new techniques posted every day. And the technique which was available in 2005 is not working now and may not in the future. Google has the strong market for search engine while yahoo and Bing are behind. Everyone wants their page to be on the front first page on Google.

Suppose you search for mobiles (Say some latest mobile available in the market), each of the company selling them want to see their page in the top 10 or 20 results. Because not many people go beyond that to look for search results and patiently wait or research.  The buyer would select from the top 5 results to the maximum.  The company gets benefited in two ways one by selling their product and other they do get paid is through ads.  (Could be Google AdSense or some other). Digital marketing is so easy, when you read this book and you can right away post your favorite gig on fiverr or some freelancer website and start earning.

Google remains the mastermind for this SEO process and its algorithm is kept secret. There are four algorithm of Google which index your website based on your keyword analysis, on-page/off-page optimization, and interactive discussion on forum. They are improving the algorithm to be user friendly and highly intelligent to be like human. Algorithms are the future, I would say and they can steal our jobs soon or later.  The beauty lies with Google to rank our webpage in the top results and make it available to the readers. Lot of hackers is trying for the loop hole to make their webpage to the first page results.

Google has a set of tools for your website which are mostly free. Like the Google analytics, Google webmaster and Google tag manager. It also offers the advertisement program of getting paid and buying the ads to promote your website better. These people have also started using the social media campaign to attract more web viewers to your page. Imagine you have a product costly as $500 and you wanted to sell it. But you don’t find the potential buyers to make the sale, people first need to know about product. What is this product? Is it attractive and safe?  How can it profit me? They think about a lot of questions before purchasing.

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