Everyone these days is talking
about SEO. What is this SEO? Well, to
answer that question. I read a lot of books to find the answer the answer to
it. And I would be explaining it to you
in short; it is searching and making
your page searchable. Either it happens organically or gets the steps to
make it possible. (Make it, till you fake it!).When you visit fiverr (the $5
freelancer website, where you can offer and buy the services for least price),
they got plenty of gigs ( the services are called as gig in fiverr) which can
provide back links, Write PR, social media campaign and many more. All these are
used to increase the number of views to your website. This is the world of digital marketing. This
is ever expanding and there are new techniques posted every day. And the
technique which was available in 2005 is not working now and may not in the
future. Google has the strong market for search engine while yahoo and Bing are
behind. Everyone wants their page to be on the front first page on Google.
Suppose you search for mobiles
(Say some latest mobile available in the market), each of the company selling
them want to see their page in the top 10 or 20 results. Because not many
people go beyond that to look for search results and patiently wait or research. The buyer would select from the top 5 results
to the maximum. The company gets
benefited in two ways one by selling their product and other they do get paid
is through ads. (Could be Google AdSense
or some other). Digital marketing is so easy, when you read this book and you
can right away post your favorite gig on fiverr or some freelancer website and
start earning.
Google remains the mastermind for
this SEO process and its algorithm is kept secret. There are four algorithm of
Google which index your website based on your keyword analysis,
on-page/off-page optimization, and interactive discussion on forum. They are
improving the algorithm to be user friendly and highly intelligent to be like
human. Algorithms are the future, I would say and they can steal our jobs soon
or later. The beauty lies with Google to
rank our webpage in the top results and make it available to the readers. Lot
of hackers is trying for the loop hole to make their webpage to the first page
results.
Google has a set of tools for
your website which are mostly free. Like the Google analytics, Google webmaster
and Google tag manager. It also offers the advertisement program of getting
paid and buying the ads to promote your website better. These people have also
started using the social media campaign to attract more web viewers to your
page. Imagine you have a product costly as $500 and you wanted to sell it. But
you don’t find the potential buyers to make the sale, people first need to know
about product. What is this product? Is it attractive and safe? How can it profit me? They think about a lot
of questions before purchasing.
